Live Brief - Freya Williams Self-Promotion

Being fairly unfamiliar with Freya's work, I didn't really go into this project with any ideas for her logo and was hoping she'd be able to give me some direction with this. She knew vaguely what she wanted but wasn't too sure, which made the development process slow.

The logo developed until Freya was happy with it

We discussed how the postcards would look and I convinced her to print something on the back of them rather than just leave them plain.

The initial plan for the folder didn't change too much.

We were struggling with the business card after a fair bit of development, so decided to come up with a few ideas to get a better of idea of what she wanted.

More information can be found on this stage of the brief can be found here on my extended practice blog