Monday 9 May 2016

Portfolio Surgery With Something More

The feedback from Something More was really useful, to summarise:

Front Cover: It's normally better not to have a logo on the front of a portfolio, just put your name somewhere in the top corner.













Project 1 (Programme Covers): Strong project, swap the main photo and the left smaller photo, it doesn't matter that I've done more work on the back than on the front, the main draw of a programme is the front cover and working with other people is an important part of graphic design.





















Project 2 (Panda Territory): Improve it and make it clearer by doing small branding touches for it - develop an icon and name for the game, set out some clear and simple brand guidelines, and show some of the app screens. Put this content in place of the two photographs.





















Project 3 (Freya Williams): Seems a bit out of place when the other projects are based around animals or sport, whilst it shows an understanding of branding the alterations to the previous project will show this too. This project could be replaced with a sport-related project in order to focus the portfolio more.





















Project 4 (European Championships): Similar aesthetic to project 1 because of collaboration. Either group the two projects together or extent this project more in the direction of the map posters where the illustration isn't as prominent to show I can work individually on football-related briefs. I'll do the latter.





















Project 5 (WWF Condoms): Keep this as it is, it shows personality and a sense of humour and a good understanding of how to design for a specific audience.





















Project 6 (Fish Transport Packaging): Interesting project, develop it further to show a range to make it more interesting, do some basic branding on it such as giving it a name and doing a logo. Photographing against black may not be the best way to go, try getting some photographs of it in use.





















Back Cover: Fine, leave as is.













Conversation about Snooker Scores App Replacing Freya Williams project: Icon and name of the app etc, mock the screens up on a phone screen against a plain white background.

Actions to be taken from this feedback:

  1. Reomve logo from the front cover
  2. Remove Freya Williams brief from the portfolio
  3. Start working on basic branding for Panda Territory, Fish Bags, and Snooker Scores App
  4. Develop Euro 2016 project in a direction that takes it away from Football Programmes.

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