Elmwood talked to us about how they approach their projects and about how working for a large agency presents problems like having to take on a lot of corporate clients to pay the bills and often being asked to fulfil large tasks that they have no experience with.
They said they approach their briefs in little chunks, they find some inspiration, then figure out how it's going to work and then break the designing of it down into smaller and more manageable tasks.
They also suggested that the pace they have to work at tends not to be a problem for them because by throwing yourself into an environment where you're forced to work quickly you'll automatically learn to think quicker and prioritise better.
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