The below images are work done by offices of Edenspiekermann in Berlin, Singapore, and Amesterdam for Optivo, The City of Amsterdam, and Utrecht City Theatre respectively. Their similar aesthetics despite their different head designers are examples of how modernist design tends to look very similar and easily replicated.
Eddie Pillers description summary of a modernist lifestyle is “an aphorism for clean living under difficult circumstances”, which, if extended into Graphic Design would suggest that Edenspeikermann have allowed, to some extend, modernist principles to become more important that result of following the principles.
If this is the case then you would expect Spiekermann himself to be very committed to the other principles of the 2000 First Things First Manifesto, such as the opposition of commercialist culture. Despite this, MetaDesign, a company founded by Spiekermann himself, have clients including Bosch, Volkswagen, Raiffeisen, Audi, Karcher, Coca-Cola, Siemens, and Lacoste.
This is a practical example of how First Things First's ideology is nothing more than an ideology, it's impossible to work in practice because of how capitalism works, which is undermining of the anti-capitalist message set by the 2000 First Things First Manifesto.
Optivo (Link)
City of Amsterdam (Link)
Utrecht City Theatre (Link)
Sources
http://www.edenspiekermann.com/
http://sanfrancisco.metadesign.com/
https://vimeo.com/52431977
Eddie Pillers description summary of a modernist lifestyle is “an aphorism for clean living under difficult circumstances”, which, if extended into Graphic Design would suggest that Edenspeikermann have allowed, to some extend, modernist principles to become more important that result of following the principles.
If this is the case then you would expect Spiekermann himself to be very committed to the other principles of the 2000 First Things First Manifesto, such as the opposition of commercialist culture. Despite this, MetaDesign, a company founded by Spiekermann himself, have clients including Bosch, Volkswagen, Raiffeisen, Audi, Karcher, Coca-Cola, Siemens, and Lacoste.
This is a practical example of how First Things First's ideology is nothing more than an ideology, it's impossible to work in practice because of how capitalism works, which is undermining of the anti-capitalist message set by the 2000 First Things First Manifesto.
Optivo (Link)
City of Amsterdam (Link)
Utrecht City Theatre (Link)
Sources
http://www.edenspiekermann.com/
http://sanfrancisco.metadesign.com/
https://vimeo.com/52431977
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